Here is a bit of glimpse to what it’s like at a Business for Business Networks meeting. We have 60 seconds in which to educate and captivate our fellow Business For Business Network members and guests.
60 seconds to help them understand what we can do, and how we can help them and their customers. To demonstrate we are the BEST at what we do, so they can recommend us with confidence.
Are you doing at that in your business? Do you have knowledge and practical tips that would improve the lives and businesses of other members? Do you have stories that give us insight into your world?
The point of Business for Business Networks is firstly to build relationships, and knowledge, and work through roadblocks we face with trusted business peers through round table conversation, to become better business owners and professionals. Second, it is to build our businesses by being recommended by others who trust us.
We gain and build trust by getting to know each other and watch each week, as everyone demonstrates how they are an expert in their field, and offer advice to one another at the round table.
Last week I let loose a bit of a rant in our Low Town Business for Business Networks meeting, which turned into a great discussion on our updates and infomercials and how to improvxe them. I thought I’d share the gist of it with you all.
The Problem: I don’t really know what you do and what sets you apart.
The Solution: Use your 60 seconds to tell us:
- What’s one aspect of your business? Capson Electric is the top rated installer of NEST systems: what is NEST, that you are such an expert at?
- How do you do stuff? I described part of my digital painting technique at Blue Heron Art to show how complicated it is.
- How have you been a hero? I still remember how Iris Mayfair saved a marriage with eyeglasses.
- What have you done for a customer? Vancouver Island Osteopathy has “fixed” all kinds of joints and muscles and ailments.
- What sets you apart? Comfort Keepers uses iPads for up-to-the-minute communication.
- What do you know? Kristen Yarker constantly gives dietary tips that proves she is the number one in knowledge.
- Who loves you? Share a testimonial.
In other words:
- Assume I know nothing about what you can do or how smart you are, but I WANT to.
- Tell me, piece by piece, not just once, but repeat in a few months, because I forget.
- Take the time to plan and practise – will it fit in 60 seconds? What is the important bit?
Tell me a story, week by week, that shows how awesome you are, and I will recommend you whenever I get the chance.
This is how businesses grow naturally and form loyal customers, be proud of your business because you are working hard to be the best at it.
Don’t be scared to ask for recommended and testimonials from happy clients and customers – you earned them!
If this post makes you want to drop into a Business for Business Networks morning meeting contact one of the leadership team of the group nearest you!
At Blue Heron Arts we offer a wide range of Art projects and services to connect you and your clients to the places you both love. Suzanne Heron produces her own work of southern Vancouver Island, and partners with artists in other areas, to create calendars, cards and prints that resonate deeply as images of home.