Most of us in Business for Business Networks own or are a part of small business, with relatively low volumes. That means, to make money, we need to have high margins, fairly high prices. That means, in turn, that we have to offer our customer BIG value. How do we do it?
I started my business under the auspices of the government’s Self Employment Program, with stellar business coaching from The Reger Group. One of the presentations was on just this: Creating Value. It helped me to see how I was doing that in my business, and how I could do more.
By the way, I am also a Soroptimist, meaning I belong to the best women’s organization in the world, dedicated to improving the lives of women and girls. I’ve seen how Soroptimist offers members, volunteers and donors BIG value for their time and money. I thought other Business for Business Networkers might get something out of the ideas, so over the course of a few blogs, I’ll share what I’ve learned.
Here’s one example, the one David Bell at Reger started with:
What is Chevy actually selling?
Patriotism! If you own a Chevy, you are a full-blooded American.
There was even a song – the theme song to NBC’s “The Dinah Shore Chevy Show” (1957 – 1962):
See the USA in your Chevrolet
America is asking you to call
Drive your Chevrolet through the USA
America’s the greatest land of all
Etc etc for 3 more verses/ refrains . . . Isn’t that priceless? No matter what we think of the Excited States of America at the moment, you have to admit that in 1957 – this was brilliant. A business can hitch themselves to a much bigger wagon than selling cars, and elevate what they are selling to a much higher level of value – and price.
Stay tuned for “The Big Idea” in part II – of which patriotism is one.
At Blue Heron Arts we offer a wide range of Art projects and services to connect you and your clients to the places you both love. Suzanne Heron produces her own work of southern Vancouver Island, and partners with artists in other areas, to create calendars, cards and prints that resonate deeply as images of home.