A Belief that you have and share, about the marketplace, about your customers – this is the third big powerful wagon to hitch your business to.
How you view me shapes our relationship. Back to Seth Godin’s Tribes: don’t just understand me: believe in me, uplift me. Speak to your customers with a shared language and beliefs and values. Find the stories and associations that work for your people.
I love this one. You are a smart, powerful woman who can compete in a man’s world by being yourself.
Together, you and the book are shutting out the cacophony of the world; you are in independent thinker in the sea of sameness. You are resisting!
My customers love where they live, they have a sense of place. They have memories about these special places.
Know your customers intimately, and express your shared belief about your marketplace in:
- tag lines
- thank yous
Find the stories and associations that work for them and for you. Here’s one more:
So that’s the 3 “wagons” you can hitch your business to, in order to create big value that justifies higher margins for a small business:
The Big Idea
- Problems in your marketplace
- What do your people want?
- What hasn’t been pillaged?
- What’s in the future that you can identify with?
- Where can you take your customers that they want to go?
- Occupy the high ground early
A Belief About Your Marketplace
- Who are your customers?
What stories and associations work for them?
Make this a topic at your next BforB Round Table conversation!
At Blue Heron Arts we offer a wide range of Art projects and services to connect you and your clients to the places you both love. Suzanne Heron produces her own work of southern Vancouver Island, and partners with artists in other areas, to create calendars, cards and prints that resonate deeply as images of home.