When you think about corporate gifts, what’s the first thing that usually comes to mind? Probably cookie cutter gift baskets at Christmas, right? Traditionally that is the common time to do appreciation gifts. But is that the best time and is your basket really being appreciated and remembered? If that’s when you’re doing your gifting, you are likely not getting the best bang for your buck!
With so many corporate gifts being given at Christmas time you can easily get lost in the shuffle. Often gifting companies are also very busy during that time so even if you wanted something less cookie cutter you’d have to pay a premium.
So where does that leave you then? Not bothering? Certainly not, there are great options to help you be memorable!
To stand out do more personalized gifts for your clients, suppliers, or special connections. This can certainly be a more expensive option, but if you have the budget, it’s the way to go! That said, there are also ways to make it more affordable. If you use the same company for the gifts each time you can make a special arrangement with them with the promise of regular buying, even a contract perhaps. By guaranteeing them regular business they’re more likely to be willing to discuss price discounts.
If you’re able to do the personalized gifts the best way to do it is to find out the time the recipient would most appreciate the gift. Gifting to an accountant? Why not some edible treats the last few days of April when they’re the busiest for tax season? Have a florist to gift to? Similar thought can apply to them near Mother’s Day or Valentine’s Day when they’re crazy busy. Find out when they’d appreciate it the most and give them a gift. Not only would it be more appreciated but it would really stand out from the crowd and be remembered.
Don’t have the budget for personalized gifts throughout the year? There’s still a great way to stand out and it’s simply to gift at a different time. Perhaps being thankful at thanksgiving or even ringing in spring with a special treat. It can even be something more personal to you, perhaps your company’s anniversary. Pick a date that works for you and your budget. Many companies can be really quiet during December and not have the budget for gifting then, by picking a different time of year you can pick the time you also have a budget for it!
Any corporate gifting company would be happy to chat with you about ideas and ways to make your gifts special.
So, when you’re thinking corporate gifts next, maybe leave Christmas to just Christmas cards and pick a better time to stand out from the crowd!
Anna Kouwenberg is Head Baker and Decorator at The Cake Creative.
They are a custom cakes and sweet treats company that tailors the treats to specific occasions, events or meetings. They are based in Duncan and service the Cowichan Valley, Victoria, Nanaimo, and everything in between.